Derek articulates how the Long Tail turned a side project selling band's CD online snowballed into a company he sold to Amazon.com for $22 million.
Perry reveals the 1% of his life's decisions that lead him from working as an electrical engineer to becoming an industry-leading Adwords expert and founder of the world's leading community of 80/20 marketers and entrepreneurs.
Dan shares how in June 2013, after failing at entrepreneurship for 7 years, he took advantage of the democratization of distribution to co-found one of the fastest growing WordPress support companies in the world.
Dan explains how improvement in communication technology and the democratization of distirbution turned into a multi-million dollar business that produces physical products like parking equipment, portable bars, and pet furniture Dan runs while travelling the globe.
Rob explains why he left his track for the C-suite to sell beach towels and the Stair Step Method he used to go from beach towels into running a six-figure software businesses from his home in Fresno, California.
Opting out of his career as an investment banker, Andrew explains how he founded an online store and forum for eCommerce entrepreneurs (that earns more than he did at his banking job) which he runs from Montana with his family
This book has the potential to provide answers to those who are currently resting on the edge of the “traditional” life path (college, job, retirement), but unsettled themselves as to if that’s what they really want.
Cory Ames - Firegang Digital
— Why the century-long growth in wages came to a halt in 2000.
— Why MBAs and JDs can’t get jobs and what that means for the future of work and your job.
— Why The Theory of Constraints and a shift into the Fourth Economy has made entrepreneurship the highest-leveraged career path for the young and ambitious.
— Why The Turkey Problem means accounting may be the riskiest profession in the 21st century while entrepreneurship may be the safest.
— How entrepreneurs with second-rate degrees are leveraging the radical democracy of the Long Tail to get rich.
— How the Stair Step Method and return of apprenticeships have transformed the “entrepreneurial leap" to make entrepreneurship more accessible than ever.
— The scientific research on how giving up balanced living and embracing integrated living leads to more money, more meaning, and more freedom.
Hundred Word Summary
The rapid development of technology and globalization has changed the leverage points in accumulating wealth: money, meaning and freedom.
Those that don’t adapt are becoming trapped in the downward spiral of a dying middle class - working harder and earning less.
Entrepreneurs that understand the new paradigm, have created unprecedented wealth in their lives and the lives of those they love.
Early Stage Entrepreneurs - Doubting yourself and wondering if you made a smart choice to abandon the traditional career path? In Chapter 5, The Turkey Problem, you’ll learn the difference between real and perceived risk and why Entrepreneurship is a smarter choice than ever.
Established Entrepreneurs - Do you have friends, family or team members that don’t understand their choices? In chapters 12 through 14 you’ll understand how to explain the fundamental drives of your ambition.
Students - Are you considering getting another degree as opposed to starting a business or going to work for an entrepreneurial business? Before you invest hundreds of thousands of dollars, read Chapter 3 to understand why credentials are getting less valuable even as degrees get more expensive.
Corporate Employees - Are you in a position that feels safe but doesn’t let you expand your skills and network? In chapter 4 through 6, you’ll find out why that job might not be as safe as you think.