The idea behind pillar content is simple: the vast majority of value occupies a very small amount of time and space. In the case of ideas, a small number of them account for the majority of impact on how we see the world.
These are pillars that support the principle frameworks through which I believe a new generation of entrepreneurs (myself included) see the world.
Pillar Content – Books
Spin Selling – Neil Rackham
The Four Hour Work Week – Tim Ferriss
The War of Art – Steven Pressfield
Walden – Henry David Thoreau
On the Shortness of Life – Seneca
Principles – Ray Dalio
Man’s Search For Meaning – Viktor Frankl
How to Win Friends and Influence People – Dale Carnegie
Antifragile – N Nassim Taleb
Think and Grow Rich – Napoleon Hill
Beyond Good and Evil – Nietzche
Pillar Content – Essays and Articles
I am a Lousy Writer – David Ogilvy
The Helsinki Bus Station Theory
Preference – Tynan
Paul Graham
Sebastian Marshall – The Million Dollar Question
Elementary Worldly Wisdom – Charlie Munger
Pillar Content – Podcasts
The First 7 Episodes of I Love Marketing
Pillar Content – Videos
Steve Job’s 2005 Commencement Speech at Stanford
The Castle is a Bunch of Rocks – Sebastian Marshall
On Being Creative – Ira Glass
David Heinemeir Hansson
Other Lists
I’ve always wanted there to be a Reddit-style list of book recommendations from people I admired. Since that doesn’t exist, I just stalk the internet for reading lists. Here’s some of my favorites:
Venkat’s Reading List
Dan Andrew’s Read List
My Full Reading List
14 Thought Leaders Share Their Bookshelves